Major social marketing forces

Trends are what allow traders and investors to capture profits. There are four major factors that cause both long-term trends and short-term fluctuations. These factors are government, international transactions, speculation and expectation, and supply and demand. Here are the four major factors:

Major social marketing forces

Trends are what allow traders and investors to capture profits. There are four major factors that cause both long-term trends and short-term fluctuations. These factors are government, international transactions, speculation and expectation, and supply and demand.

Here are the four major factors: By increasing and decreasing interest ratesthe U. Federal Reserve can effectively slow or attempt to speed up growth within the Major social marketing forces.

This is called monetary policy. By altering interest rates and the amount of dollars available on the open marketgovernments can change how much investment flows into and out of the country. Learn more in our Federal Reserve Tutorial.

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Countries that predominantly exportwhether physical goods or services, are continually bringing money into their countries. This money can then be reinvested and can stimulate the financial markets within those countries.

Speculation and Expectation Speculation and expectation are integral parts of the financial system. Expectation of future action is dependent on current acts and shapes both current and future trends. Sentiment indicators are commonly used to gauge how certain groups are feeling about the current economy.

Major social marketing forces

Analysis of these indicators as well as other forms of fundamental and technical analysis can create a bias or expectation of future price rates and trend direction. Supply and Demand Supply and demand for products, services, currencies and other investments creates a push-pull dynamic in prices.

Prices and rates change as supply or demand changes. If something is in demand and supply begins to shrink, prices will rise. If supply increases beyond current demand, prices will fall. If supply is relatively stable, prices can fluctuate higher and lower as demand increases or decreases. While all of these major factors are categorically different, they are closely linked to one another.

Government news releases, such as proposed changes in spending or tax policy, as well as Federal Reserve decisions to change or maintain interest rates can also have a dramatic effect on long term trends.

The lowering of interest rates and taxes can encourage spending and economic growth.

Major social marketing forces

This in turn has a tendency to push market prices higher. In the short termthese news releases can cause large price swings as traders and investors buy and sell in response to the information. Increased action around these announcements can create short-term trends, while longer term trends may develop as investors fully grasp and absorb what the impact of the information means for the markets.

A high demand for a currency means that currency will rise relative to other currencies. The Participant Effect The analysis and resultant positions taken by traders and investors based on the information they receive about government policy and international transactions create speculation as to where prices will move.

When enough people agree on one direction, the market enters into a trend that could sustain itself for many years. Trends are also perpetuated by market participants who were wrong in their analysis.

As more investors climb aboard to profit from a trend, the market becomes saturated and the trend reversesat least temporarily. In some markets, such as commoditiessupply is determined by a physical product. Supply and demand for oil is constantly changing, adjusting the price a market participant is willing to pay for oil today and in the future.

As supply dwindles or demand increases, a long-term rise in oil prices can occur as market participants outbid one another to attain a seemingly finite supply of the commodity.Marketing Major Societal Forces And Their Effects.

Major Societal Forces Network information technology. The digital revolution has created an Information Age that promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing.

•Globalization. Technological advances in . Successful marketing depends partly on the ability of a company to manage its marketing programs within its social environment. Social environmental forces are those forces that involve attitudes. Within the external environment, social factors are perhaps the most difficult for marketers to anticipate.

Several major social trends are currently shaping marketing strategies. First, people of all ages have a broader range of interests, defying traditional consumer profiles. In the current business and marketing landscape, assessing the past and having a strategic approach to your marketing is essential to your organization.

The six critical forces can help ensure your marketing strategy is a success. Social forces tend to be more slow-moving and affect general cultural and social traditions, norms and attitudes.

Some are short lived but affect society in their time. . Social forces tend to be more slow-moving and affect general cultural and social traditions, norms and attitudes. Some are short lived but affect society in their time. Others will affect society for many generations.

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